LIFEBLOOD is a bottled tea company committed to sustainability and environmental preservation. Through playful packaging and colorful illustrations, this project invites the viewer to explore humanity’s consumerist obsession. Each bottle is 100% recyclable, and features a peel-off paper label that invites the product’s user to participate in stopping the cycle of unnecessary packaging waste. By physically peeling off the paper label to reveal the negative impact over-consumerism has on the environment.